Bank of America
Case Study
Bank of America engaged Turningpoint Communication to develop a learning session/ focus group for mid-sized businesses in 15 geographic regions across the United States, in an effort to capture marketshare from community banks in underserved geographic regions.
Bank of America sought to position itself as a highly viable community bank alternative with superior products and services AND a hometown feel, and at the same time, a thought leader for mid-sized business and trusted advisor across many areas of concern for these business leaders. Together with Bank of America thought leaders, Turningpoint Communications developed eight hour-long courses, including: Working Capital Management, Employee Fraud, Electronic Payment / Receipt Innovations, Creative Financing Solutions for Small Business, Managing Interest and Foreign Exchange Rate Risk, and Equipment Financing Advantages, from which business owners and leaders could choose.
The program was extremely so well received in its pilot market that it was packaged for syndication in other key geographic markets across the country